About Us!


Welcome to Whink, the ultimate destination for all things vibrant, sparkly, and delightful! We’re more than just a store; we’re a celebration waiting to burst into life!

Our founder, Kim Paddon, meticulously selects each piece of jewelry, artwork, and more, ensuring our offerings are as lively, chic, and distinctive as you are. We take joy in commemorating the small moments, transforming everything from a half-birthday to an ordinary Wednesday into a grand celebration.

We’re firm believers in the power of positivity and strive to radiate it through our products. Our aim is to make every visit to Whink an experience that uplifts your spirits!

At Whink, we’re deeply committed to supporting local artisans in our community of Newfoundland & Labrador. We believe in the importance of shopping local and take pride in promoting the incredible talent found right here in our backyard. By choosing Whink, you’re not just buying a product; you’re supporting local craftsmanship and contributing to the growth of our local community.

We’re on a quest to sprinkle joy like confetti! We’re dedicated to curating collections, handmade products, and jewelry that ignite conversations, inspire celebrations, or simply bring a smile to your face. After all, isn’t that what life is truly about?

So step right in, explore our diverse range of products across all our collections, and immerse yourself in a world of fun and creativity.

Our Whimsical Journey

Once upon a time, on May 19, 2010, Whink sprouted in the heart of St. John’s, NL, on the historic Duckworth Street. It was a small seed, but it was full of promise and sparkle.

As the seasons changed, so did we. From October 2013 to September 2018, we found a new home on 332 Water Street, right in the downtown hustle and bustle. But the winds of change were blowing once again.

Today, you’ll find us blooming in the famous Churchill Square. We’ve spread our roots in a much larger space, bursting with even more art, jewelry, and delightful things!

 The Whink Whirl

Ever wondered about the magic behind the name ‘Whink’? Our founder, Kim Paddon, a wizard with graphic design, wanted a name that was short, memorable, and resonated with her feminine color scheme of pink and purple.

A brainstorming session with her family conjured the name “On a Whim,” appealing to the spontaneous shopper treating herself – because she absolutely deserved it.

But Kim had a vision. She insisted on a single word for the shop’s name. And just like that, in a whirl of creativity, ‘Whink’ was born! It’s been our identity ever since, and we wouldn’t have it any other way!