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About Us



Whink is anything but a typical gift shop. In fact, we refuse to use the word, and prefer to describe our products as jewelry, art, and things!

Located in historic Churchill Square St. John's, NL, our recently-expanded retail space is tastefully displayed with trendy and classic jewelry lines, simply stunning housewares, and locally-crafted art.

A signature product line for Whink is our cheerful Row House line of collectables, featuring paintings of the colorful townhouses, which line the streets of St. John’s. The hand-painted glassware is all made locally and are a favourite for customers here and around the world. 

All our items are hand-selected by owner Kim Paddon and will stand out from other gifts, accessories, and jewelry you have encountered elsewhere. Our customers don’t often come asking for a certain look, rather they rely on our fashion-forward styling to give them an idea of the next great trends.

At the heart of Whink is the customer experience. We relish in showing you something unexpected and helping you choose the perfect item. We believe personalized service is the best service, which is why we like to hear from shoppers about what they love and what they would love to see.


Whink opened its doors on May 19, 2010 on Duckworth Street in the historical downtown shopping district in St. John’s, NL.
From October 2013 - September 2018 Whink was located on 332 Water Street in the heart of downtown.
Today Whink is located in the famous Churchill Square, in a much larger space, offering even more art, jewelry, and things! 



What’s the story behind the name Whink? 

Whink owner Kim Paddon studied graphic design and when naming her business was conscious of branding and design. Paddon wanted something short and memorable; a name that tied into her feminine colour scheme of pink and purple. 

A brainstorming session with family led to the name “On a Whim,” thinking it would appeal to the shopper picking herself up a little gift – because she deserved it.

But Paddon insisted on having only one word as the name of the shop. Whink was born out of the brainstorming session and has stuck ever since!